I've spent my career inside live events — performing, building, touring, and running production. Sustainability isn't something I bolted on. It grew out of understanding how this industry actually works, and what it costs the planet when we don't pay attention.
My route into sustainability wasn't conventional. I started in carnival arts and street theatre in the early 1990s — stiltwalking, touring, performing across the UK and Europe. That world taught me how live events work from the ground up: the logistics, the improvisation, the physical reality of building something from nothing in a field or a venue and tearing it down again the next day.
From there I moved deeper into the live events industry, working across touring productions, festivals, and technical services. I spent years as an AV technician and screen tech on concert tours — the person on the ground dealing with the rigs, the power, the freight, the load-ins and load-outs that most sustainability consultants have never seen.
That production-side experience is what makes my approach different. When I talk about touring emissions, I'm not working from abstractions. I know what a lighting rig draws, how freight consolidation works in practice, what actually happens to waste at a venue, and why crew culture matters more than any policy document.
I built and ran the sustainability function for a major UK AV rental and technical services company from scratch — developing their ESG baseline, implementing ISO 14001 environmental management systems, creating carbon baselines aligned to GHG Protocol, building supplier sustainability matrices, designing Carbon Literacy training programmes, and working through accreditation pathways with A Greener Future, isla, BAFTA Albert, and the B Corp framework.
Now I bring all of that — the production knowledge, the environmental management methodology, the industry network — directly to touring artists and their management teams.
I don't sugarcoat things or hide behind jargon. If something isn't working, I'll tell you. If a target is unrealistic, I'll say so. Greenwash helps nobody — least of all the artist whose name is on it.
Every recommendation I make has to survive contact with a real tour schedule, a real budget, and a real crew. If it doesn't work at 6am load-in on a Wednesday in Birmingham, it doesn't make the plan.
Credible sustainability starts with measurement. I build carbon baselines from actual operational data, not generic calculators. Reduction targets are set against real numbers, and progress is tracked with rigour.
I work with your team, not above it. The goal is to build sustainability into the way you already operate — not to create a parallel workstream that falls apart the moment I'm not in the room.
Certified expertise and hands-on experience implementing the frameworks that define best practice in events industry sustainability.
Carbon Literacy Project certified practitioner and accredited training instructor. I design and deliver Carbon Literacy training that results in formal certification for participants.
My work is aligned with ISO 14001 environmental management methodology and GHG Protocol carbon accounting standards — the same frameworks used by the venues, suppliers, and promoters your tours work with.
Built a complete sustainability function from scratch for a major UK AV company — ESG baseline, environmental management systems, supplier matrices, staff training, and carbon reporting across four operational sites.
Direct experience working through accreditation pathways with A Greener Future, isla, BAFTA Albert, Net Zero Carbon Events Pledge, and B Corp — I know what these bodies require and how to get there.
I'm neurodivergent — AuDHD and dyslexic. That's not a caveat, it's context. The pattern recognition, the systems thinking, the ability to see connections across complex supply chains that other people miss — that comes directly from how my brain is wired. So does the directness. I don't do unnecessary fluff, performative complexity, or telling you what you want to hear.
I work in clear structures, sequential steps, and plain language. That's not a limitation — it's why my deliverables are usable by the people who actually have to implement them.
I'm always up for a conversation about how sustainability fits into the way you tour.
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